While the ‘Ganga Aarti’ is an everyday extravaganza in the city of Nataraj, so is, its radio stations playing music. With major radio stations like Red FM and Radio Mirchi vying for the top position along with Vividh Bharati and Prasar Bharati, radio and its music is a celebration in Varanasi. Radio advertising is thus, a very good option for advertisers. But to advertise successfully on radio, advertisers must know which part of the population tunes in when and to which station? We at releaseMyAd@Varanasi keep ourselves abreast with consumer behavior and media opportunity mapping ensuring to create successful ad campaigns for the airwaves of Varanasi.